Modern Motion Graphics

Working manuscript · in the final push

The Modern
Motion Graphics
Playbook.

Motion Graphics Grows Up.

Why the old way of making video broke, and the system that replaces it.

By Jordan Lloyd.

Contents

Front Matter

  1. —

    Foreword

    A note from the author.

  2. —

    Liner Notes

    Styles Ranging from Z to A, where the records came from.

Part I

The Reckoning

Why the old way broke

  1. 01

    Demand Went Exponential, Production Stayed Linear

    The founding diagnosis.

  2. 02

    The World Flipped

    Video before and after 2020.

  3. 03

    The Adobe Tax

    Rent, ownership, and a company that abandons what you depend on.

  4. 04

    AEDS

    After Effects as digital sampler.

  5. 05

    The GFXR

    The motion-graphics fixer, who wins in this world.

  6. 06

    Motion Graphics Grows Up

    The producer, the role the craft never invented.

Part II

The System

The method that replaces it

  1. 07

    SVDS: Design Systems for Video

    Shots, tokens, state, surfaces.

  2. 08

    The Addressable Asset

    JANK, portable data, and why the file isn't the truth.

  3. 09

    M0SH and the 90%

    Real-time rendering changes the maths.

  4. 10

    The Layer After Effects Plugs Into

    Orchestration, and why Adobe won't build it.

  5. 11

    Pr0j

    The producer, installed.

  6. 12

    MR-KT

    Modern rolodex of known talent.

Part III

The Practice

Bringing it in-house

  1. 13

    The Case for In-Housing

  2. 14

    The Motion Salary Census

    What companies pay, sourced.

  3. 15

    Who Should Bring Video In-House

  4. 16

    The 12-Month Path

    Four phases, twelve working days.

  5. 17

    What to Produce When You're Producing

    Strategy is the new bottleneck.

  6. 18

    What You Walk Away Owning

    Outcomes, measured.

Back Matter

  1. A

    The Offers

    Scalable Video, Pr0j, M0SH, MR-KT.

  2. B

    Glossary

    The shared language, defined.

  3. C

    About the Author

  4. D

    Appendix: The Templates

    The working toolkit.

Get the sampler.

The Modern Motion Graphics Playbook ships as one release, and it's in the final push now. Join the list and two things happen: the sampler arrives immediately (the Foreword, the Liner Notes, and two chapters), and the full book lands in your inbox the day it's done. One or two dispatches between now and then. No noise.